Brad Gerlach has a wealth of knowledge about the underlying factors that make a surf brand successful. Whether you are launching a new brand, reviving or rescuing a classic brand, or targeting the surf community, Brad can add value. Not only does Brad get brand respect and acceptance in the surf community, but after 25 years as a professional surfer, he knows the factors that make a brand “core”.

His support and creativity will get your product in the right distribution channels and positioned for long-term success.

Recent Projects:

Primo Beer: Beginning in 2007, Brad spearheaded the re- launch of Hawaii’s original lager, Primo Beer for Pabst Brewing company. Brad’s team worked on product development, authenticating the packaging, advertising, corporate sponsorship of events and community support (The Duke Foundation). His ability to create a hands-on team with its roots in surf culture is the reason Primo Beer has 56 percent name recognition on SurfLine.

Brad created the Primo Glass Roots Tour, an underground approach to building truth and integrety to this brand. Here are photos of Brad showing love to the unsung heros of the surf industry, the glassers who make it all possible: